Pay Per Click (PPC) Management
Make Your Clicks Count.
We manage pay-per-click campaigns with careful planning and a strategic approach. We start off every campaign with a strategy session. Whether your objective is to drive traffic and sales or build brand awareness, we put together and execute the right strategy to fit your goals and your budget. This means building your campaigns from the landing pages and out from there – targeting the appropriate PPC networks, keywords, demographics and interest groups, while putting together the most appropriate copy and creative to put your campaign in the best position to succeed.
We trickle spend your budget at the beginning as we refine and optimize your campaign. We hold back budget during this initial testing period, using just enough to get the data we need so we can learn how to best optimize your specific campaign. Once we reach campaign optimization, we spend through your full budget so that we maximize your media spend by using most of the funds on a fully optimized campaign. Makes sense, doesn’t it?
Blend360 offers PPC management services for the following types of campaigns:
- Paid search
- Display advertising
- Social advertising (Facebook/Instagram, Twitter, LinkedIn)
Blend360 offers the following pay-per-click management services:
- PPC campaign audits
- PPC keyword research
- PPC competitor research
- Budgeting and strategic planning
- A/B split testing and campaign optimization
- Conversion optimization
- Creative services; including design and ad copy writing
- Tracking and reporting