The Instagram Explore page is a super-powerful feature for brands — it’s designed to help profiles and businesses gain more engagement and exposure on Instagram with very little effort.
Instagram boasts having one billion users. And it’s a platform that is much easier to build a strong following on then say, Facebook. In addition to that, Instagram reaches more of your followers than when posting content to Facebook. It’s for these reasons that so many brands are focusing their social media efforts on building their Instagram profiles. Here are five tips to help you build your followers:
Your captions represent an opportunity to include a call-to-action within your posts, and it’s what ties your image or video to your brand and to your followers. Improving your Instagram captions is a great way to significantly increase your post engagements, and can help you acquire more followers too.
One of the biggest reasons for a poor conversion rate is that the site is receiving the wrong kind of visitor. Or put another way, the marketing channels are letting the website down.
Connecting with your audience on social media is an absolute must if your digital marketing strategy is going to have any chance for success. Keeping up with the changes in user behaviour on the various social platforms can be a daunting task, so we’re here to help simplify this for you with these seven tips:
Email marketing is a critical part of any content marketing plan. Social networks like Facebook and Instagram are great, but they will hammer you with their algorithm and make it a challenge just to have your content appear to your own acquired audience. But when it comes to email marketing, there is no algorithm deciding what should appear to your audience. As long as you do the basics to avoid the spam filters, you should get 100% deliverability, if not very close.
Here are 7 ways you can instantly achieve better results from email marketing:
When spearheading a website re-design, it is very easy to get caught up in the user-experience (UX) and user interface design (UI). And UX/UI is extremely important, so getting caught up in it is always a good thing. But there are a lot of moving parts when re-designing a site. Things to consider such as web development efforts, page re-directs, SEO, and performance optimization, to name a few. Be sure to add the following to your pre-launch checklist to avoid a post-launch calamity that can be hard to recover from: