i smell great – Web Commercial
Sophia Bush Web Commercial
i smell great was looking for a celebrity partner that fit in with the indie perfume brand’s target demographic. After selecting television and movie star Sophia Bush to be a partial owner and celebrity ambassador, a series of web commercials were created to introduce the brand to the millions of Sophia Bush fans. The objective was to put the products and their benefits in front of this huge audience that aligned perfectly with the i smell great customer profile.
The video received millions of views and through promotion on Sophia Bush’s social channels which resulted in huge sales volumes over the course of the video campaign period.
Client: i smell great
Skills: Videography, Adobe Premiere, Adobe After Effects.
Services: Video Production, Social Media, Public Relations.