i smell great – Web Commercial

Sophia Bush Web Commercial

i smell great was looking for a celebrity partner that fit in with the indie perfume brand’s target demographic. After selecting television and movie star Sophia Bush to be a partial owner and celebrity ambassador, a series of web commercials were created to introduce the brand to the millions of Sophia Bush fans. The objective was to put the products and their benefits in front of this huge audience that aligned perfectly with the i smell great customer profile.

The video received millions of views and through promotion on Sophia Bush’s social channels which resulted in huge sales volumes over the course of the video campaign period.

Client: i smell great
Skills: Videography, Adobe Premiere, Adobe After Effects.
Services: Video Production, Social Media, Public Relations.


iCare About Cosmetics

iCare About Cosmetics Video and Blog

Consonant Skincare was raising awareness about harmful ingredients in beauty products. The main message they were attempting to get across was “What goes on your body goes in your body.”

A content marketing plan was executed which included a blog that focused on exposing harmful beauty products while championing healthier alternatives. This video kicked off the launch of the blog and was promoted on Youtube and Facebook.

Client: Consonant Skincare
Skills: Wordpress, Videography, Adobe Premiere, HTML/CSS
Services: Web Design and Development, Video Production, Content Marketing.


Kiss Away Poverty

Kiss Away Poverty Video and Microsite

Fusion Beauty connected with Seven Bar Foundation’s Kiss Away Poverty campaign to support their launch of their new Luxe Boudoir Collection. Each purchase from the new collection would help finance a woman out of poverty in the United States.

A microsite with this video was created to support the campaign. The video was promoted on Youtube, Facebook and through a blogger outreach program. The video received over 100,000 views and the campaign helped boost sales for Fusion Beauty, thereby raising funds for this great cause, while generating amazing awareness about women’s poverty in America.

Client: Fusion Beauty
Skills: PHP, WordPress, Videography, Adobe Premiere.
Services: Web Design, Video Production, Social Media, Public Relations.


Get Healthy Challenges


Get Healthy Challenges was looking for a new and engaging interactive section to their website. Blend360 ideation led to the idea to provide their users with an opportunity to take challenges aimed to help breed a more natural and organic lifestyle. Challenges included removing dangerous additives by learning proper label reading, going gluten-free, eating only non-GMO, an Omega-3 challenge and most recently, a Women’s Health challenge that helps women find healthier alternatives to beauty and hygiene products.

A website was created to enable users to join challenges, track their progress, keep photo journals and provide free samples as well as coupons.

The Challenges site brought in hundreds of thousands of visitors and registrants, and even led to new sponsorship opportunities for Naturally Savvy.

Client: Naturally Savvy
Skills: Wordpress, PHP, HTML5, CSS3
Services: Website Design and Development, Content Marketing.

Fall_LL 350x200_Ad 2

Label Lessons

Screen Shot 2016-04-18 at 12.46.19 PM

Label Lessons – Unjunk Your Kids Lunch Box

A back-to-school campaign was created for Naturally Savvy and its sponsors. An e-book entitled “Label Lessons – Unjunk Your Kids Lunch Box” was created and promoted for download through social media advertising as well as through a blogger outreach program. Those who downloaded the e-book were prompted to visit the Label Lessons microsite to obtain coupons for products mentioned in the e-book as well as be entered to win a $1,000 shopping spree.

The promotional strategy also focused on social sharing. Contestants received extra ballots for each e-book download they referred from the contest and coupon microsite.

Client: Naturally Savvy
Skills: PHP, HTML, CSS, Facebook, Twitter and LinkedIn API Integration.
Services: Creative Design, Web Design and Development, Social Media.

Intel Facebook-crop2

Intel: Get In to Win

Intel Facebook-crop

Intel: Get in to Win

Intel Canada needed to drastically improve the engagement on their Facebook page. A contest was created targeting content creators. Contestants were asked to submit a photo or a video with the back story about it and how they captured certain effects styles. All the submissions were open for public voting with the top 10 winners receiving prizes. This was put through a social sharing platform which dramatically increased reach and opt-ins.

The program was promoted through Facebook advertising and blogger outreach. Intel dramatically increased their Facebook Like base, email opt-ins, and the contest brought engagement to record levels.

Client: Intel Canada
Skills: PHP, HTML, CSS, Facebook OG
Services: Social Media Marketing, Facebook Advertising, Website Design and Development.


i walk i bike Campaign


iWalk iBike Campaign – City of Ottawa

The City of Ottawa needed an interactive app that would help encourage Ottawa residents to take “active transport” in their daily routines. Ottawa is filled with great bike and walking paths, so this campaign was to re-enforce that while drawing attention the great benefits of leaving the car at home.

A microsite and mobile app was developed which gamified the idea of active transport. Users were asked to track each time they walked or  biked to work using an interactive map. Algorithms were written to provide them with real-time caloric burns, fuel cost savings and carbon footprint reduction. Users can see their own results as well as the aggregate results for the City of Ottawa.

Client: City of Ottawa
Skills: PHP, HTML5, CSS3
Services: Marketing Strategy, Web Design and Development, Mobile App Development (iOS, Android).


i smell great


i smell great e-commerce website

i smell great needed an e-commerce website to support the launch of this new and exciting fragrance brand. The brand is co-founded by actress and social activist Sophia Bush. The website offers a clean and enjoyable user experience while reflecting perfectly on the brand’s identity. The site also offers users the capability to create their own “scent” by playing with the different scent flavour combinations with a feature called “Create Great.”

A completely separate mobile web experience was designed and developed to ensure the same clean and enjoyable user experience was being delivered to the end user. This website has been able to run countless complex promotions and was built at a fraction of the cost of most other websites boasting the same capabilities.

Blend360 manages all digital initiatives for the brand, including social media, online advertising, search marketing and email marketing.



Client: i smell great
Skills: Website Design and Development, U/X design, graphic design.
Services: e-Commerce Solutions Design, Content Marketing, Online Advertising, Search Marketing.


great tribe video contest


Great Tribe Video Contest

As a way to engage with the i smell great social following (the Great Tribe), a video contest was put together where followers of the brand were asked to put together a short video commercial for the brand and post it to their Instagram page with the hashtag #greattribe. Five finalists were judged by the co-founders of the brand, Sophia Bush and Randi Shinder. The grand prize winner was determined by a voting system. The final five videos were displayed directly from Instagram into a customized user voting interface.

Blend360 managed the entire contest from strategy through to the final execution. The working voting interface is available here

Client: i smell great
Skills: PHP, HTML5, CSS3
Services: Marketing Strategy, Responsive Web Design and Development, Turn-key Contest Consulting.

Transit Shelter Ads 2011-6

City of Ottawa Reasons Campaign

Transit Shelter Ads 2011-6

City of Ottawa – Reasons Campaign

As part of the Active Transport iWalk iBike Campaign we ran for the City of Ottawa, we assembled ads and placed them in transit shelters and movie theatres around the city. The ad creative showed a range of reasons to walk or bike to work. This was a fully integrated campaign and a contest was run alongside it inviting people to visit the website or download the app to provide their own reason for walking or biking to work. All the reasons were shown on the website in a discussion forum.

This extension of the iWalk iBike campaign served to generate a great deal of awareness across the Capital Region. The Reasons campaign was the largest supportive initiative and provided the greatest referral base for the iWalk iBike tracking app.

Client: City of Ottawa
Skills: Adobe Photoshop, PHP, HTML, CSS.
Services: Advertising, Creative Design, Web Design and Development, Integrated Marketing.