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i smell great e-commerce website

i smell great needed an e-commerce website to support the launch of this new and exciting fragrance brand. The brand is co-founded by actress and social activist Sophia Bush. The website offers a clean and enjoyable user experience while reflecting perfectly on the brand’s identity. The site also offers users the capability to create their own “scent” by playing with the different scent flavour combinations with a feature called “Create Great.”

A completely separate mobile web experience was designed and developed to ensure the same clean and enjoyable user experience was being delivered to the end user. This website has been able to run countless complex promotions and was built at a fraction of the cost of most other websites boasting the same capabilities.

Blend360 manages all digital initiatives for the brand, including social media, online advertising, search marketing and email marketing.



Client: i smell great
Skills: Website Design and Development, U/X design, graphic design.
Services: e-Commerce Solutions Design, Content Marketing, Online Advertising, Search Marketing.