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Label Lessons – Unjunk Your Kids Lunch Box

A back-to-school campaign was created for Naturally Savvy and its sponsors. An e-book entitled “Label Lessons – Unjunk Your Kids Lunch Box” was created and promoted for download through social media advertising as well as through a blogger outreach program. Those who downloaded the e-book were prompted to visit the Label Lessons microsite to obtain coupons for products mentioned in the e-book as well as be entered to win a $1,000 shopping spree.

The promotional strategy also focused on social sharing. Contestants received extra ballots for each e-book download they referred from the contest and coupon microsite.

Client: Naturally Savvy
Skills: PHP, HTML, CSS, Facebook, Twitter and LinkedIn API Integration.
Services: Creative Design, Web Design and Development, Social Media.