Email marketing is a critical part of any content marketing plan. Social networks like Facebook and Instagram are great, but they will hammer you with their algorithm and make it a challenge just to have your content appear to your own acquired audience. But when it comes to email marketing, there is no algorithm deciding what should appear to your audience. As long as you do the basics to avoid the spam filters, you should get 100% deliverability, if not very close.
Here are 7 ways you can instantly achieve better results from email marketing: