i smell great
i smell great e-commerce website
i smell great needed an e-commerce website to support the launch of this new and exciting fragrance brand. The brand is co-founded by actress and social activist Sophia Bush. The website offers a clean and enjoyable user experience while reflecting perfectly on the brand’s identity. The site also offers users the capability to create their own “scent” by playing with the different scent flavour combinations with a feature called “Create Great.”
A completely separate mobile web experience was designed and developed to ensure the same clean and enjoyable user experience was being delivered to the end user. This website has been able to run countless complex promotions and was built at a fraction of the cost of most other websites boasting the same capabilities.
Blend360 manages all digital initiatives for the brand, including social media, online advertising, search marketing and email marketing.
Client: i smell great
Skills: Website Design and Development, U/X design, graphic design.
Services: e-Commerce Solutions Design, Content Marketing, Online Advertising, Search Marketing.
great tribe video contest
Great Tribe Video Contest
As a way to engage with the i smell great social following (the Great Tribe), a video contest was put together where followers of the brand were asked to put together a short video commercial for the brand and post it to their Instagram page with the hashtag #greattribe. Five finalists were judged by the co-founders of the brand, Sophia Bush and Randi Shinder. The grand prize winner was determined by a voting system. The final five videos were displayed directly from Instagram into a customized user voting interface.
Blend360 managed the entire contest from strategy through to the final execution. The working voting interface is available here
Client: i smell great
Skills: PHP, HTML5, CSS3
Services: Marketing Strategy, Responsive Web Design and Development, Turn-key Contest Consulting.
City of Ottawa Reasons Campaign
City of Ottawa – Reasons Campaign
As part of the Active Transport iWalk iBike Campaign we ran for the City of Ottawa, we assembled ads and placed them in transit shelters and movie theatres around the city. The ad creative showed a range of reasons to walk or bike to work. This was a fully integrated campaign and a contest was run alongside it inviting people to visit the website or download the app to provide their own reason for walking or biking to work. All the reasons were shown on the website in a discussion forum.
This extension of the iWalk iBike campaign served to generate a great deal of awareness across the Capital Region. The Reasons campaign was the largest supportive initiative and provided the greatest referral base for the iWalk iBike tracking app.
Client: City of Ottawa
Skills: Adobe Photoshop, PHP, HTML, CSS.
Services: Advertising, Creative Design, Web Design and Development, Integrated Marketing.
NaturallySavvy.com
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Nullam quis lacinia dui. Vestibulum aliquam, velit eu interdum molestie, felis risus sodales purus, quis gravida quam ipsum ut eros. Cras tempor sed lorem non pretium. Nullam eu congue quam, at tempor arcu. Aenean a aliquam arcu. Vestibulum hendrerit posuere pulvinar. Praesent eros magna, lobortis eu gravida vitae, tincidunt ut tellus. Curabitur sed sodales orci, non eleifend tellus.
Client: Envato
Skills: PHP, HTML5, CSS3
Date: 01.07.2014
Doug Cook RD
Nullam quis lacinia dui.
Nullam quis lacinia dui. Vestibulum aliquam, velit eu interdum molestie, felis risus sodales purus, quis gravida quam ipsum ut eros. Cras tempor sed lorem non pretium. Nullam eu congue quam, at tempor arcu. Aenean a aliquam arcu. Vestibulum hendrerit posuere pulvinar. Praesent eros magna, lobortis eu gravida vitae, tincidunt ut tellus. Curabitur sed sodales orci, non eleifend tellus.
Client: Envato
Skills: PHP, HTML5, CSS3
Date: 01.07.2014